{"product_id":"made-in-fire-hard-won-lessons-for-believers-builders-and-future-founders-paperback","title":"Made in Fire: Hard-Won Lessons for Believers, Builders and Future Founders (Paperback)","description":"\u003cp\u003eEvery successful company begins not with a plan, but with a fire.\n\nThe real challenge isn’t starting; it’s keeping that fire alive while everything around you tries to put it out. Competitors. Doubt. Scale. Sometimes even your own success.\n\nMade in Fire is the story of how the team behind one of India’s leading travel platforms did exactly that, building not just a company, but an ecosystem of technology ventures along the way.\n\nPart origin story, part builder’s playbook, the book captures the lessons that only emerge in the trenches of real entrepreneurship: how culture becomes a company’s invisible engine, how teams of believers outperform lone heroes and how founders must constantly reinvent their companies before the world forces them to.\n\nThis isn’t theory dressed up as experience. It’s what building actually looks like, the bets, the near misses, the decisions that change everything.\n\nFor founders, builders and future entrepreneurs, Made in Fire is a candid look at how enduring companies are truly forged.\n\nRead more\u003c\/p\u003e","brand":"Penguin Business","offers":[{"title":"Default Title","offer_id":52213987180846,"sku":null,"price":301.15,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/9320\/6574\/files\/71VGZDz13RL._SL1500.jpg?v=1781777205","url":"https:\/\/bookalley.in\/products\/made-in-fire-hard-won-lessons-for-believers-builders-and-future-founders-paperback","provider":"Bookalley","version":"1.0","type":"link"}