{"product_id":"one-insane-idea-fifteen-ideation-techniques-to-spark-breakthrough-business-ideas-a-practical-guide-to-innovation-startups-and-creative-thinking-hardcover","title":"One Insane Idea: Fifteen Ideation Techniques to Spark Breakthrough Business Ideas | A Practical Guide to Innovation, Startups and Creative Thinking (Hardcover)","description":"\u003cp\u003eHow does someone come up with an insane, audacious idea? Does an idea descend upon us like a bolt of genius, or something deep within us lights a spark of madness? The book highlights 15 key business ideation techniques that will be useful for readers who want to come up with a cool business idea. Importantly it will also help them embrace a mindset of probing, of exploring, and of questioning.\u003c\/p\u003e","brand":"Penguin Business","offers":[{"title":"Default Title","offer_id":52213987213614,"sku":null,"price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/9320\/6574\/files\/81t-y9JNzJL._SL1500.jpg?v=1781777223","url":"https:\/\/bookalley.in\/products\/one-insane-idea-fifteen-ideation-techniques-to-spark-breakthrough-business-ideas-a-practical-guide-to-innovation-startups-and-creative-thinking-hardcover","provider":"Bookalley","version":"1.0","type":"link"}