A Modern Playbook of Digital Transformation

In order for successful business transformation to occur, theres an inner transformation that must happen. The innumerable professional forces that ;tug pell-mell from every imaginable quarter, need to be organized and personal demons exorcized or at least managed. This book takes you through the transformative journey of Dillon, the presumptive head of digital in one of the worlds largest Footwear manufacturers, his private and professional struggle and victory. This modern parable answers The quintessential question: What makes a leader great? read the step-by-step digital transformation execution plan, complete with tools, artefacts, lessons, pitfalls to avoid and best practices from the industry. if youve ever wished for a book that didn shy away from delving into the ˜how of the execution journey, and while doing so took you on an enjoyable roller coaster ride, look no further. Grab this! excerpt ˜I know some of you are here for the coffee and samosas, Dillon began, to the laughter of the audience. ˜However, no matter what brought you here, youll be a little more tech-savvy by the time were done today. Gone are the days when it or technology was simply a separate function within an organization. Today, everyone, especially all leaders, is expected to understand technology and exploit technical advances in order to drive growth, reduce cost and enhance customer and employee experiences. I believe that, despite our stated focus on technology, we don really understand the topic too well, which obviously doesn move our agenda forward if we want to leverage technology to do it. We need to be educated and then transmit that knowledge to the rest of the organization.