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Business-to-Business Marketing

Business-to-Business Marketing

Rs. 675.00
Rs. 675.00 Rs. 725.00
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Business-to-Business Marketing
  • Business-to-Business Marketing
Business-to-Business Marketing

Business-to-Business Marketing

By BookAlley Editorial Team

Rs. 675.00
Rs. 675.00 Rs. 725.00
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About the Book

This comprehensive yet concise textbook covers both the theory and practice of business-to-business (b2b) marketing in a globalised world from a European perspective. It combines multiple approaches to b2b marketing theory with up-to-date international examples, thereby making the text valuable for faculty and students worldwide. This textbook is relevant to all students taking a university module in b2b marketing at undergraduate or postgraduate levels. New to this edition: · More coverage of digital marketing and social media in relation to b2b· More coverage of issues relating to sustainability and corporate social responsibility· More visual features and an update of the ‘b2b Snapshots’· New international examples and case studies including Zara, eBay, DHL, LinkedIn and the horsemeat scandal

Book Details

Author : BookAlley Editorial Team
Publisher : Westland Books
Publication date : 2024
Dimension : 12.9 x 1.8 x 19.8 cm
Language:English
ISBN13 : 9789386062734
Weight :
Pages Count : 256
ISBN10 : 9386062739
About the Author

BookAlley Editorial Team is a widely celebrated author whose works are renowned for their depth, compelling narrative, and lasting impact on readers.

Why You Will Love This Book

You’ll love how this book makes business-to-business marketing feel practical, current, and globally relevant. It blends clear theory with real-world case studies from brands like Zara, DHL, and LinkedIn, helping you connect concepts to practice instantly. With fresh insights into digital marketing, sustainability, and CSR, it prepares you for modern B2B challenges. Whether you’re an undergraduate or postgrad, this is a smart, confidence-boosting guide you’ll actually use throughout your course.

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