Essentials of Strategic Management

About the Book: Essentials of Strategic Management This exciting new textbook is built on the belief that strategicmanagement principles are more straightforward than they seem.Unlike other textbooks, it does not overcomplicate the discussionwith enigmatic layers of theory or irrelevant perspectives fromother disciplines. Instead you will find focused, clearlyarticulated coverage of the key topics of strategic management,encouraging critical reflection and deeper exploration on your ownterms. Fully developed to cover the essentials of any strategicmanagement course, this textbook not only creates understanding ofthe principles of strategy, but shows you how to apply themconstructively in the face of real-world practicalities. Throughoutthe text, these principles are put into context with illustrationsand examples drawn from all over the world and from all kinds oforganization - from Shell, Airbus and Tesco to small and non-profitenterprises. With an emphasis on topical, distinctive and engaging features,this text offers: Over 120 short, topical case studies drawn from every type oforganization across more than 20 countries, written especially forthis book and supplemented with questions and tasks. Worksheets for strategy analysis that can be used to tacklereal-world situations Learning outcomes, key points and summaries to focus yourreading on what matters Chapter-by-chapter exercises for further study anddiscussion Suggestions for further reading to deepen your understanding ofthe theories underpinning the chapters In addition, tutors will benefit from a fully developedcompanion website offering lecture slides, teaching notes for casestudies and assignments, module plans and links to further reading.www.sagepub.co.uk/pitt Contents Preface The Essence of Strategy and Strategic Management Understanding the External Environment Industry Sector Environments Enterprise Stakeholders, Identity and Purpose Enterprise Resources Distinctive Capabilities Strategic Decision-M