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International Business, 4e

International Business, 4e

Rs. 775.00
Sale price  Rs. 775.00 Regular price  Rs. 825.00
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International Business, 4e

International Business, 4e

By S. Tamer Cavusgil, Gary Knight, John Riesenberger, & 0 More

Rs. 775.00
Sale price  Rs. 775.00 Regular price  Rs. 825.00
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About the Book

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Book Details

Author : S. Tamer Cavusgil, Gary Knight, John Riesenberger, & 0 More
Publisher :
Pearson Education
Publication date : 30 November 2017
Dimension : 20.3 x 25.4 x 4.7 cm
Language:English
ISBN13 : 978-9332584518
Weight : 955 g
Pages Count : 544
ISBN10 : 9789332584518

About the Author

Professor Cavusgil has been mentoring students, executives, and educators in international business for the past four decades. A native of Turkey, his professional work has taken him to numerous other emerging markets. Tamer serves as Fuller E. Callaway Professorial Chair at Georgia State University’s Robinson College of Business. He is also a visiting professor at: Leeds University Business School, U.K.; University of South Australia; and Xi’an Jiaotong University.
Gary Knight has been teaching international business for more than 20 years. A native of the United States, he has lived and worked in many countries around the world. Gary has been Helen Simpson Jackson Chair in International Management at Willamette University since 2012. He is also Visiting Professor at the University of Southern Denmark, Odense. He was professor at Florida State University for 15 years where he directed the school’s International Business Program.
John Riesenberger serves as the president of Consilium Partners, Inc., a pharmaceutical consulting firm with clients in pharmaceutical, biotechnology, and pharmaceutical agency firms.

Why You Will Love This Book

You’re getting a clear, classroom-tested guide to how businesses operate across borders in the real world. This edition breaks down trade, culture, strategy, finance, and regulation with practical examples and global case studies, so theory actually makes sense. Whether you’re studying BBA or MBA, or strengthening your professional foundation, it helps you think globally, analyze markets with confidence, and connect concepts directly to exams, assignments, and real business decisions.

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