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Legends in Marketing: Paul E. Green (Set of 6 Volumes)

Name: Legends in Marketing: Paul E. Green (Set of 6 Volumes)
Brand: BookAlley
SKU: Atlantic9789386042941
Price: 26950.00 INR
Availability: InStock

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~~Rs. 27,000.00~~ Rs. 26,950.00

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The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars about their work.

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Product Details

Book Publisher: Sage Publications India Private Limited
Book Binding : Images in this review
Book Language : English
Item ISBN-13 : 9789386042941
Book Dimension: 6 kg 440 g

Why you will love this book

You’ll love this premium six-volume set if you value original thinking over summaries. It brings together the landmark writings of Paul E. Green, along with insightful interviews and scholarly reflections that reveal how modern marketing was shaped. Designed as a serious reference, this collection deepens your understanding of theory, research, and methodology—perfect for advanced study, teaching, or building a world-class academic library.

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Product	Product subtotal	Quantity	Price	Product subtotal
Legends in Marketing: Paul E. Green (Set of 6 Volumes)	Legends in Marketing: Paul E. Green (Set of 6 Volumes) Regular price ~~Rs. 27,000.00~~ Sale price Rs. 26,950.00/ea	Rs. 0.00	Quantity	Regular price ~~Rs. 27,000.00~~ Sale price Rs. 26,950.00/ea	Rs. 0.00