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Product Management in the Digital Era: Theory and Practice

Name: Product Management in the Digital Era: Theory and Practice
SKU: 160
Price: 895.00 INR
Availability: InStock
Author: Jyothi R Korem Srinivas Pingali, Shankar Prakash, Kiran Pedada
ISBN: 9781041029373

By Jyothi R Korem Srinivas Pingali, Shankar Prakash, Kiran Pedada

Rs. 895.00

Rs. 895.00 Rs. 895.00

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About the Book

Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires. Product managers are required to manage the ideation, development, production, marketing, and distribution of a product.

Author : Jyothi R Korem Srinivas Pingali, Shankar Prakash, Kiran Pedada
Publisher : Taylor & Francis
Publication date : 17 December 2024
Dimension : 15.6 x 23.4 x 10 cm
Language:English
ISBN13 : 978-1041029373
Weight : 560 g
Pages Count : 304
ISBN10 : 1041029373

Jyothi R Korem Srinivas Pingali, Shankar Prakash, Kiran Pedada is a widely celebrated author whose works are renowned for their depth, compelling narrative, and lasting impact on readers.

Why You Will Love This Book

You’ll love how this book bridges theory with real-world practice in product management. It clearly explains how products have evolved from physical to digital and hybrid models, and what that means for today’s product manager. Whether you’re a student or a working professional, it walks you through ideation, development, marketing, and distribution in a structured, practical way. It’s a reliable guide to building the skills needed to succeed in fast-changing digital businesses.

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