Product Management in the Digital Era: Theory and Practice

You’ll love how this book bridges theory with real-world practice in product management. It clearly explains how products have evolved from physical to digital and hybrid models, and what that means for today’s product manager. Whether you’re a student or a working professional, it walks you through ideation, development, marketing, and distribution in a structured, practical way. It’s a reliable guide to building the skills needed to succeed in fast-changing digital businesses.