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Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation

Name: Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation
Brand: BookAlley
SKU: Atlantic9788126937769
Price: 495.00 INR
Availability: InStock

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~~Rs. 545.00~~ Rs. 495.00

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Strategic Brand Management provides fresh insight into the field of B2B marketing and elaborates how to create powerful B2B brands.

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Why you will love this book

You’ll love this book if you want to move beyond theory and truly understand how strong B2B brands are built and sustained. It gives you a clear road map to align branding with organizational transformation, helping you connect strategy, culture, and market impact. Whether you’re a manager, marketer, or student, you’ll gain practical insights that sharpen decision-making and show how branding can drive long-term business value.

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Product	Product subtotal	Quantity	Price	Product subtotal
Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation	Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation Regular price ~~Rs. 545.00~~ Sale price Rs. 495.00/ea	Rs. 0.00	Quantity	Regular price ~~Rs. 545.00~~ Sale price Rs. 495.00/ea	Rs. 0.00