Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation

If you work in B2B marketing or management, this book gives you a clear, strategic roadmap to building brands that truly drive organizational change. You’ll move beyond theory into practical frameworks that show how strong B2B brands create trust, long-term value, and competitive advantage. Ideal for managers, consultants, and MBA students, it helps you think bigger about branding—as a leadership tool, not just a marketing function.