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Strategic Pharmaceutical Marketing Management in Growth Markets

Name: Strategic Pharmaceutical Marketing Management in Growth Markets
SKU: Atlantic9781032669304
Price: 1245.00 INR
Availability: InStock
Author: Editorial Team
ISBN: 9781032669304

By Editorial Team

Rs. 1,245.00

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About the Book

India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccines and, as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets. The book introduces the fast-paced and multi-faceted discipline of pharmaceutical marketing management through an in-depth discussion on the genesis and evolution of its marketing concept. Combining theory and practice, it offers a strategic approach to pharmaceutical marketing from an organizational and business perspective and explicates the practical applications of it. Richly supported by case studies, the book brings together fresh perspectives and approaches equally useful for students and professionals.

Author : Editorial Team
Publisher : Independent / International Publishers
Publication date : 2023
Dimension : 12.9 x 1.8 x 19.8 cm
Language:English
ISBN13 : 9781032669304
Weight :
Pages Count : 256
ISBN10 : 1032669306

Compiled and curated by experienced publishing editors with deep domain expertise and commitment to literary excellence.

Why You Will Love This Book

You’ll love this book if you want a clear, strategic understanding of how pharmaceutical marketing really works in high-growth markets like India. Blending solid theory with real-world case studies, it helps you connect classroom concepts to industry practice. Whether you’re a management student or a working professional, you’ll gain practical frameworks, market insights, and decision-making tools that make this a premium reference you’ll return to throughout your career.

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