The Curious Marketer: Expeditions In Branding And Consumer Behaviour

If you’re curious about why consumers think, feel, and buy the way they do, this book is for you. You’ll dive into real-world branding journeys and sharp marketing insights that go beyond theory. It helps you think like a strategist, spot patterns in consumer behaviour, and make smarter brand decisions. Whether you’re a student or a working marketer, you’ll come away feeling more confident, inspired, and ready to see markets with fresh eyes.