The Land Of Enterprise

A new, gripping history of Americatold through the executives, bankers, farmers and politicians who paved the way from colonial times to the presentreveals that this country was founded as much on the search for wealth and prosperity as the desire for freedom. The Land of Enterprise charts the development of American business from the colonial period to the present. It explores the nations evolving economic, social and political landscape by examining how different types of enterprising activities rose and fell, how new labor and production technologies supplanted old onesand at what costsand how Americans of all stripes responded to the tumultuous world of business. In particular, historian Benjamin Waterhouse highlights the changes in business practices, the development of different industries and sectors and the complex relationship between business and national politics. From executives and bankers to farmers and sailors, from union leaders to politicians to slaves, business history is American history and Waterhouse pays tribute to the unnamed millions who traded their labor (sometimes by choice, often not) or decided what products to consume (sometimes informed, often not). Their story includes those who fought against what they saw as an oppressive system of exploitation as well as those who defended free markets from any outside intervention. The Land of Enterprise is not only a comprehensive look into our past achievements, but offers clues as to how to confront the challenges of todays world: globalization, income inequality and technological change.