The Return on AI: From Promise to Profit in the Age of Intelligent Business

AI is transforming the business world, yet many organizations struggle to turn AI initiatives into measurable returns. In The Return on AI, Ashwin Mittal and Prof. Mohanbir Sawhney explain why AI investments often fall short, and how to close the gap between potential and performance. Drawing on real-world experience and extensive research, the authors introduce the AI Impact Model, a practical framework designed to help organizations evaluate, prioritize, and optimize AI initiatives that generate meaningful business value. Read this book to discover: How to identify AI projects most likely to deliver measurable results The five key factors that determine whether AI initiatives succeed or fail Why many organizations struggle to scale AI beyond pilot programs How to align data, technology, talent, and execution strategies for stronger outcomes Practical insights to help leaders make better AI investment decisions If you want your organization's AI efforts to deliver measurable value, this book provides the framework to help you get there. About the Authors: Ashwin Mittal is the Chairman and Co-founder of C5i, an applied AI and analytics firm that has partnered with Fortune 500 companies. His specialty is helping organizations turn AI and advanced analytics into measurable outcomes and sustained business impact. He frequently writes and speaks on the future of decision-making in the age of Al. Mohanbir Sawhney is the McCormick Foundation Professor of Technology and Director of the Center for Research in Technology & Innovation at the Kellogg School of Management, Northwestern University. A leading authority on innovation and AI strategy, he has advised organizations including Microsoft, Adobe, Salesforce, and Reliance Jio. He is the author of 7 management books and a frequent contributor to Harvard Business Review and MIT Sloan Management Review. Read more