The Simplicity Trap: The Bravest Thing a Leader Can Do Is to Make Things Simple.

Most organisations don’t suffer from lack of ideas. They suffer from lack of courage. Complexity in business is almost never accidental. It accumulates because the people who could remove it are not willing to bear the cost of doing so. The product nobody can explain stays in the portfolio. The process that exists out of habit stays in place. The system everyone defends is the system that never gets questioned. The Simplicity Trap makes the case that simplicity is not the absence of sophistication. It is the hardest thing a leader can choose ― and the most important. “If you want to innovate, you must never be afraid of being fired.”