The Start-ups Guide to Sales

From that gleam in your eye, to prototype, to production” you are all set to wow the world with your genius. You take the first step towards your goal and realize that between you and the consumer is a moat full of dragons, demons and turbulence that you must cross to make it to ˜Start-up Paradise. The Start-ups Guide to Sales is a practical book that helps you navigate the perils of wrong selling. This is not sales theory, but a ˜tried-out recipe book for success. Read on and sail the choppy waters with sales savvy! Roshan L Joseph and Ram Mohan Menon, mavens of sales, distribution and marketing, have trudged through global markets to find what works and what must be avoided. The language is distilled and easy, and their advice is clear and unambiguous for they have been there and done that. Excerpt: As much as you want to believe that your new product is the best thing that has happened to mankind since potato chips, the market may never see your product at all, unless you get the selling factor in place. It gets even worse when there is no product in the market that is even close to yours. If your product is a Fast-Moving Consumer Goods (FMCG), it is easy to get people who will be able to move your invention to the final consumer. If it is unique, it gets harder to find a selling solution.