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ADVERTISING WENK P: WHAT EVERYONE NEEDS TO KNOW®

Name: ADVERTISING WENK P: WHAT EVERYONE NEEDS TO KNOW®
SKU: Atlantic9780190625894
Price: 1399.00 INR
Availability: InStock
ISBN: 9780190625894

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Rs. 1,399.00

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About the Book

3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them.

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Why You Will Love This Book

You live with thousands of ads every day—this book finally helps you see them clearly. Written in an accessible, no‑nonsense style, it breaks down how modern advertising works, why it’s become so subtle and persuasive, and how it shapes what you buy and believe. You’ll gain sharp media literacy skills, understand digital and native ads, and feel more confident navigating today’s nonstop marketing world—whether you’re a student, professional, or simply a curious consumer.

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