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Business Planning and Market Strategy

Name: Business Planning and Market Strategy
SKU: Atlantic322
Price: 700.00 INR
Availability: InStock
Author: E.K. Valentin
ISBN: 9789354794834

By E.K. Valentin

Rs. 700.00

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About the Book

Business Planning and Market Strategy

Author : E.K. Valentin
Publisher : SAGE Publications, Inc
Publication date : 20 March 2014
Dimension : 12.9 x 1.8 x 19.8 cm
Language:English
ISBN13 : 978-1483323831
Weight :
Pages Count : 272
ISBN10 : 1483323838

E.K. Valentin is an Eccles Research Fellow and Professor of Marketing and Management in the John B. Goddard School of Business and Economics, Weber State University. He is well-published in marketing and management journals and has taught various courses in marketing, strategic management, business research, and statistics at the MBA and undergraduate levels. Dr. Valentin’s academic career was preceded by military service and a decade in business as a senior planning analyst, a marketing manager, and an administrative assistant to several corporate executives at a Fortune 100 company. In addition to teaching and writing, he enjoys consulting.

Why You Will Love This Book

You want a clear roadmap from idea to execution. This book breaks down how to plan a business and build a market strategy that actually works, without drowning you in jargon. You’ll learn how to analyze markets, position your offering, set realistic goals, and make smarter decisions as conditions change. Whether you’re a student, entrepreneur, or manager, it gives you practical frameworks you can apply immediately to sharpen strategy, reduce risk, and move forward with confidence.

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