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Contagious

Contagious

Rs. 399.00
Rs. 399.00 Rs. 499.00
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Contagious
  • Contagious
Contagious

Contagious

By Jonah Berger

Rs. 399.00
Rs. 399.00 Rs. 499.00
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About the Book

How to make products, ideas and behaviours really catch on.

Book Details

Author : Jonah Berger
Publisher : Simon & Schuster Ltd
Publication date : 16 January 2014
Dimension : 13 x 1.6 x 19.8 cm
Language:English
ISBN13 : 978-1471111709
Weight : 186 g
Pages Count : 256
ISBN10 : 1471111709
About the Author

Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in The New York Times, The Wall Street Journal, Science, Harvard Business Review, and more. His research has also been featured in the New York Times Magazine's "Year in Ideas." Berger has been recognized with a number of awards for both scholarship and teaching. The author of Contagious and Invisible Influence, he lives in Philadelphia, Pennsylvania.

Why You Will Love This Book

You’ll love this book because it shows you why some ideas spread like wildfire while others disappear. With sharp insights and real-world examples, it helps you understand what makes people talk, share, and act. Whether you’re building a brand, launching a startup, or simply curious about human behavior, you’ll come away with practical tools you can apply immediately. It’s smart, engaging, and makes marketing feel less like guesswork and more like science.

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