Handbook of Relationship Marketing
Rs. 1,545.00
Sale price
Rs. 1,545.00
Regular price
Rs. 1,595.00
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Handbook of Relationship Marketing
By Editorial Team
Rs. 1,545.00
Sale price
Rs. 1,545.00
Regular price
Rs. 1,595.00
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Cash on delivery available
About the Book
As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core` of all marketing activity. Editors Jagdish N Sheth and Atul Parvatiyar have assembled an authoritative cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.
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