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Innovation Management: Strategies, Concepts and Tools for Growth and Profit

Name: Innovation Management: Strategies, Concepts and Tools for Growth and Profit
SKU: Atlantic9788126938629
Price: 1845.00 INR
Availability: InStock
Author: Innovation Management
ISBN: 9788126938629

By Innovation Management

Rs. 1,845.00

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About the Book

Successful innovation—the key to competitive growth and profit—rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: why innovate, what to innovate, how to innovate and who innovates? It then provides ten essential and practical tools to help innovators guide their ideas to marketplace success. Innovation Management is a pioneer in this new and rapidly growing discipline. Supported by over a hundred international and Indian case studies and action-learning exercises, this book will be invaluable to business leaders and strategists, students of management, and practising managers.

Author : Innovation Management
Publisher : Atlantic Publishers and Distributors
Publication date : 2020
Dimension : 12.9 x 1.8 x 19.8 cm
Language:English
ISBN13 : 9788126938629
Weight :
Pages Count : 256
ISBN10 : 8126938625

Innovation Management is a widely celebrated author whose works are renowned for their depth, compelling narrative, and lasting impact on readers.

Why You Will Love This Book

If you want innovation that actually delivers growth and profit, this book gives you a clear, disciplined roadmap. You’ll learn not just why innovation matters, but what to innovate, how to do it, and who should lead it—backed by rich Indian and global case studies. With practical tools and action-learning exercises, it works as both a premium reference and a hands-on textbook, helping you turn ideas into real market success with confidence.

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