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Marketing in the Digital Age

Name: Marketing in the Digital Age
SKU: Atlantic9788126938377
Price: 645.00 INR
Availability: InStock
Author: BookAlley Editorial Team
ISBN: 9788126938377

By BookAlley Editorial Team

Rs. 645.00

Rs. 645.00 Rs. 695.00

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About the Book

Marketing in the Digital Age takes the view that the path to the future must integrate marketing and digital know-how, and exemplifies how digital marketing is more than just spreading the message using digital tools. This path-breaking textbook is for students who wish to understand marketing in a rapidly changing environment. It offers a fresh approach towards all the core areas of marketing, including segmentation, product development, promotion, pricing, going to the market and relationship-building.

Author : BookAlley Editorial Team
Publisher : Atlantic Publishers and Distributors
Publication date : 2022
Dimension : 12.9 x 1.8 x 19.8 cm
Language:English
ISBN13 : 9788126938377
Weight :
Pages Count : 256
ISBN10 : 8126938374

BookAlley Editorial Team is a widely celebrated author whose works are renowned for their depth, compelling narrative, and lasting impact on readers.

Why You Will Love This Book

You’ll love how this book connects classic marketing principles with today’s digital-first reality. Instead of treating digital as a side tool, it shows you how technology reshapes every core decision—from segmentation and product design to pricing, promotion, and customer relationships. Written with students in mind, it’s clear, current, and practical, helping you build marketing thinking that actually fits the fast-changing world you’re preparing to work in.

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