Shop easier on the go! Download the Bookalley app

Get it on Google Play
Marketing Planning and Strategy

Marketing Planning and Strategy

Rs. 545.00
Rs. 545.00 Rs. 595.00
Skip to product information
Marketing Planning and Strategy
  • Marketing Planning and Strategy
Marketing Planning and Strategy

Marketing Planning and Strategy

By John Dawes

Rs. 545.00
Rs. 545.00 Rs. 595.00
Sale
Need this book in bulk?

For bulk orders, reach us on WhatsApp or Email Us

Estimated delivery Calculating dates...

Cash on delivery available

COD is available across India.

Easy Exchange

We have 3 Days Replacement/Exchange Policy.

About the Book

Description NOT FOUND. Please let us know. Thanks!!

Book Details

Author : John Dawes
Publisher : SAGE Publications Pvt. Ltd
Publication date : 15 June 2022
Dimension : 2 x 14 x 22 cm
Language:English
ISBN13 : 978-9354794827
Weight : 505 g
Pages Count : 284
ISBN10 : 9354794823
About the Author

John Dawes is a Professor of Marketing at UniSA Business and an Associate Director of the Ehrenberg-Bass Institute for Marketing Science with a long-standing interest in buyer behavior and brand performance metrics, customer loyalty, pricing, as well as how knowledge about buyers, and competitors translates into competitive strategy. 

John has conducted research projects for global corporations including HSBC, Mars Inc., Unilever, Brown-Forman, Glaxo SmithKline and Gustav Paulig and co-authored a wide ranging review of pricing practices commissioned by the UK Office of Fair Trading. He has published research in leading journals including Journal of Retailing, Journal of Service Research, Journal of Business Research, European Journal of Marketing and Marketing Letters among others.

Why You Will Love This Book

You’ll love this book if you want clarity in a subject that often feels overwhelming. It breaks down marketing planning and strategy into practical, easy-to-follow frameworks that actually make sense in real business situations. Whether you’re preparing for exams or sharpening your professional skills, this book helps you think strategically, connect theory with practice, and approach marketing decisions with confidence. It’s a solid, dependable companion for students and aspiring managers alike.

You may also like

Why choose Bookalley

Thoughtfully selected books, dependable service, and a simple shopping experience.

Reliable delivery

Order today and receive your book by the delivery date shown above.

Cash on delivery

COD is available on eligible orders across India.

Secure shopping

Your order details are handled securely from checkout to delivery.

Easy support

Need help with your order? Our team is here to assist.

Frequently asked questions

What is you Return and Refund Policy

You can view our Return and refund policy here

When will I get my order?

We will work quickly to ship your order as soon as possible. Once your order has shipped, you will receive an email with further information. Delivery times vary depending on your location.
Is this book original?

Yes. We aim to supply genuine editions sourced from trusted publishers and distributors.
Is this book available in paperback or hardcover?

The available binding options are shown on the product page. Availability varies by publisher.
How can I check if this book is in stock?

The product page displays the latest stock availability before you place your order.
Is Cash on Delivery available?

Yes Cash on Delivery is available but depends on your delivery location
How much does shipping cost?

Shipping is calculated based on your location and the items in your order. Please visit our Shipping policy here