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Quirkology: The Curious Science of Everyday Lives

Quirkology: The Curious Science of Everyday Lives

Rs. 570.00
Sale price  Rs. 570.00 Regular price  Rs. 650.00
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Quirkology: The Curious Science of Everyday Lives

Quirkology: The Curious Science of Everyday Lives

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Rs. 570.00
Sale price  Rs. 570.00 Regular price  Rs. 650.00
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About the Book

Ever wondered why bad musicians always win the Eurovision Song Contest, or how incompetent politicians get elected?

You need some Quirkology in your life.

While other scientists beaver away on obvious problems, Richard Wiseman has been busy uncovering the secret ingredients of charisma, exploring how our personalities are shaped by when we are born and examining why people usually miss the obvious signs of their partner's infidelity. Using scientific methods to investigate offbeat topics that interest the general public as well as the scientific community, Quirkology brings a new understanding to the backwaters of the human mind and takes us to places where mainstream scientists fear to tread. Comparable to Freakonomics, but British, far more populist, and a lot funnier.

Findings include:

How does your surname influence your life?

What does the way you walk reveal about your personality?

Why should women have men write their personal ads?

What is the funniest joke in the world?

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Why You Will Love This Book

You’ll love this if you’re fascinated by how books shape society. This story pulls you into the gritty, ambitious world of 19th‑century publishing, where the Macmillan brothers transformed literature from an elite privilege into something for everyone. You’ll see how authors, ideas, and smart business decisions collided to build a global publishing powerhouse. It’s inspiring, deeply researched, and perfect if you enjoy book history, literary culture, and the human stories behind iconic publishing houses.

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