• Retailing Management : Text and Cases | 6th Edition
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Retailing Management : Text and Cases | 6th Edition

Retailing Management : Text and Cases | 6th Edition

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Retailing management - text and cases is a comprehensive textbook on the subject by Prof. Swapna Pradhan. The sixth edition is thoroughly revised with more focus on the changing dynamics of retailing, both nationally and internationally. Technological penetration, online retail, customer awareness, sustainability and enhanced sections on atmospheric are key building blocks of this edition. The text is interspersed with retail snapshots and real-world examples.

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Product Details

  • Book Publisher: McGraw Hill

    Book Binding : Images in this review

  • Book Language : English

    Item ISBN-13 : 9789390113323

  • Book Dimension: 750 g

Why you will love this book

You’ll love how this textbook goes beyond theory to show you how retail really works today. With updated cases, real-world retail snapshots, and strong coverage of online retail, technology, sustainability, and customer behavior, it helps you connect classroom concepts to actual business decisions. Whether you’re preparing for exams or building practical retail insight, this book makes complex ideas clear, current, and highly relevant.

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Product Product subtotal Quantity Price Product subtotal
Retailing Management : Text and Cases | 6th Edition
Retailing Management : Text and Cases | 6th Edition
Retailing Management : Text and Cases | 6th Edition
Rs. 1,010.00
Rs. 960.00/ea
 Rs. 0.00
Rs. 1,010.00
Rs. 960.00/ea
 Rs. 0.00