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Retailing Management : Text and Cases | 6th Edition

Name: Retailing Management : Text and Cases | 6th Edition
SKU: atlantic 332
Price: 960.00 INR
Availability: InStock
Author: Swapna Pradhan
ISBN: 9789390113323

By Swapna Pradhan

Rs. 960.00

Rs. 960.00 Rs. 1,010.00

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About the Book

Retailing management - text and cases is a comprehensive textbook on the subject by Prof. Swapna Pradhan. The sixth edition is thoroughly revised with more focus on the changing dynamics of retailing, both nationally and internationally. Technological penetration, online retail, customer awareness, sustainability and enhanced sections on atmospheric are key building blocks of this edition. The text is interspersed with retail snapshots and real-world examples.

Author : Swapna Pradhan
Publisher : McGraw Hill
Publication date : 20 July 2020
Dimension : 20 x 14 x 4 cm
Language:English
ISBN13 : 978-9390113323
Weight : 750 g
Pages Count : 688
ISBN10 : 9390113326

Dr Swapna Pradhan is Professor, Welingkar Institute of Management Development and Research, Mumbai. Her teaching interests include merchandising, category management, and marketing. Prof Pradhan has rich corporate experience to her credit including her stint at Pantaloons Fashion wherein she handled diverse portfolios such as retail operations, franchising, and merchandising. Dr Pradhan is also the author of Retail Merchandising (MHE). Her research interests include evolving business models in retail, category management, private labels, and branding.

Why You Will Love This Book

You’ll love how this textbook goes beyond theory to show you how retail really works today. With updated cases, real-world retail snapshots, and strong coverage of online retail, technology, sustainability, and customer behavior, it helps you connect classroom concepts to actual business decisions. Whether you’re preparing for exams or building practical retail insight, this book makes complex ideas clear, current, and highly relevant.

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