Rural Marketing

Dinesh Kumar, PhD, is Professor of Marketing at Chandigarh. He has been associated with well-known management schools such as Birla Institute of Management Technology (BIMTECH); Fore School of Management; Amity Global Business School, Mohali; University Business School, Panjab University, Chandigarh and others as visiting faculty member. After finishing his MBA from Panjab University, Dr Kumar gained a wide experience in sales, marketing and rural distribution for over 15 years. He switched to teaching in 1995 on receiving a teaching fellowship from Norway. He has taught at leading business schools and written extensively on sustainable development, environment and social marketing. In 2015, he presented a paper at Queen Mary University of London (co-authored with Punam Gupta). He is the author of Marketing Channels (2012), Consumer Behaviour (2015) and The Connected Consumer (2016).

Punam Gupta, PhD, is Associate Professor at Dev Samaj College for Women, Chandigarh, where she has been working since 1980. She did her PhD research in English literature. She was awarded gold medal during her BA Hons (English) and again for obtaining the first position in Panjab University in MA (English). Dr Gupta has written many research papers and participated in seminars on issues such as gender sensitization, green economics, environment studies, value education, media and society. She also participated in UGC SAM Workshop on Capacity Building for Women Managers in Higher Education. She was the co-author of the paper on Social Marketing and Behaviour Change, presented at Queen Mary University of London in 2015. She has also recently published a book on English grammar for Indian students.