Rural Marketing in India: Texts and Cases

Debarun Chakraborty, B.E. (Chemical), MBA (Marketing), Ph.D. (Field-Marketing), UGC-NET (Management), has rich cross functional exposure across various organisations in India for more than 10 years with 8 years in academics and 2 years in industries. Presently he is working as a Assistant Professor in the Department of Management and Social Science at Haldia Institute of Technology, Haldia, West Bengal. His interests are Rural Marketing, Agricultural Marketing, Consumer Behaviour, Marketing Research, Advertising and Sales Promotion and Product and Brand Management. Soumya Kanti Dhara, MBA (System Management and Marketing Management), is working as an Assistant Professor at Haldia Institute of Technology, Haldia, West Bengal. He is also associated with the Management Programme of IGNOU as academic counselor. His Areas of academic interest include Information Technology Management, Production and Operations Management, Database Management Systems, Networking, E-Commerce, Project Management, Consumer Behaviour and Advertising and Sales Promotion.Adrinil Santra, B.E. (Bangalore University), MBA (BPTU, Rourkela), has served in various premier institutes and universities of India, like TexCorp Pvt. Ltd., Windflower Hall, Sify.com, etc. He started his teaching career at Christ College, Bangalore and currently serving Haldia Institute of Technology, in the Department of Management and Social Science. His research area includes Rural Marketing, International Marketing, Emotional Intelligence and Spirituality in Management.