Street-Smart Advertising: How To Win The Battle Of The Buzz

Even the most creative mind needs stimulation. The more inventive pieces it takes in, the more resources it has to draw from. That's why, for instance, many advertising "creatives" keep their own clip files. Street-Smart Advertising contains a plethora of examples designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry and exercises to strengthen creative thinking. Students and practitioners alike can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas, powerful writing techniques, brainstorming methods and more. "Loaded with lots of great ideas and concepts, guaranteed to stimulate your thinking and your creative juices." Al Ries, author of 'The Origin of Brands' in Street-Smart Advertising, Margo Berman gives you the answers to the questions you must ask if you're embarking up.