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The Practical Marketer: Your Ultimate Guide to Consumer Product Marketing

Name: The Practical Marketer: Your Ultimate Guide to Consumer Product Marketing
SKU: 49367607574830
Price: 399.00 INR
Availability: InStock
ISBN: 978-8119792160

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About the Book

Have you ever wondered what goes on behind the making of iconic ad campaigns like Thanda Matlab Coca Cola, Cadbury Celebrations Toh Iss Diwali Aap Kise Khush Karenge?, or Britannia Khao World Cup Jao!?

While we all enjoy catchy ads, only a few are aware of how iconic ads are made. With over two decades of experience in sales and marketing, and having been a part of all aspects of brand buildingfrom advertising and promotions to innovations and packaging,Saurabh Bajaj provides great insights into how marketing shapes brands and businesses.

The Practical Marketer serves as an excellent guide to consumer product marketing for those who want to understand what works and what doesnt in a highly competitive market.

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Why You Will Love This Book

If you’ve ever been curious about how iconic Indian ad campaigns are really built, this book speaks directly to you. You get insider insights from two decades of real-world sales and marketing experience, not textbook theory. With relatable examples, practical frameworks, and honest lessons on what works and what fails, it helps you think like a brand builder. Perfect if you want clarity, confidence, and a sharper marketing mindset in a competitive FMCG-driven world.

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