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Troll Proof Branding in the Age of Doppelgangers

Name: Troll Proof Branding in the Age of Doppelgangers
SKU: Atlantic9788126935994
Price: 500.00 INR
Availability: InStock
ISBN: 9788126935994

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About the Book

Fake news, Hacktivism, Internet trolls and Culture jamming are rampant pop culture phenomena in the age of consumerism. Clever strategies such as emotional and cultural branding can only help your brand go as far as one little slip from grace. In the blink of an eye, your brand’s image can be tarnished by its monstrous doppelganger. Tweets by angry fans along with memes about your brand can become your worst nightmare.

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Why You Will Love This Book

You’ll love how this book dives straight into the messy, meme-driven reality of modern branding. It shows you why even the strongest brands can be hijacked by trolls, fake news, and angry online crowds—and what you can do about it. With sharp insights into culture jamming, digital backlash, and emotional branding, it helps you think ahead, spot risks early, and protect your brand’s voice in a hyper-connected world where one tweet can change everything.

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